Dubai is in the midst of yet another mega-project binge.
Dubai is once again making grand announcements about mega-projects that will astound the world, just like a drunken sailor who can't stop telling tall tales. buy and sell qatar
It's 2006 all over again if you close your eyes. In the grand Dubai
tradition, the projects are wild, fantastical, and totally out of proportion to
reality.
According to an article by Arabian Business journal, the emirate has
revealed projects worth more than $130 billion in the last year alone.
Even by Dubai standards, that's a huge amount. To put the announcement
frenzy in perspective, the world's tallest structure, the Burj Khalifa, cost
$1.6 billion to construct. Ecuador's GDP is $155.8 billion dollars.
Mohammad Bin Rashid City will include the world's largest shopping mall (of
course), more than 100 hotels, a Universal Studios theme park, and a public
park larger than London's Hyde Park, among other initiatives. Bluewater Island,
a $1.6 billion man-made island with the world's tallest Ferris wheel, is
another choice (of course). (Arabic Business has put together a slide show of
the ten most important projects.)
Any acknowledgement that we've been down this path before is missing from
the bold announcements. Developers in Dubai appear to conclude that the general
population has the collective memory of gnats. Maybe they're hoping that no one
knows how to use "the Google."
It seems like just yesterday that Dubai was announcing hundreds of
extravagant mega-projects that were never completed. Architects drew up
elaborate plans, investors put up money, and investors bought apartments — and
then the projects vanished into the desert.
These phantom projects aren't enumerated on any ancient scroll, relics of a
long-ago culture. Dubai was vigorously marketing them to investors and
customers five years ago, promising that the ventures will be more than just
great renderings.
The projects were daring, audacious, and, as it turned out, totally
unrealistic.
The Waterfront, which was built as a 139-million-square-meter city within a
city, was a personal favorite. Given the chance to let his imagination run wild
on a grand scale, architect Rem Koolhaas designed a new Manhattan for the
Waterfront, anchored by a giant orb dubbed "The Death Star" almost
immediately.
The man-made islands that form one of Dubai's signature creations, Palm
Jumeirah, are well-known. However, few people have heard of Palm Jebel Ali, a
larger island project that was supposed to house 250,000 people and include
several theme parks. The status of Palm Jebel Ali remains "delayed."
What about the World, a well-known series of man-made islands, each of
which is supposed to represent a different country? Today, the islands are
desolate and desolate, with no evidence of life. A few years ago, the World's
developer had to battle accusations that the islands were falling into the sea.
The list of mega-projects that have been postponed, stalled, or are only
partially completed is long.
It's like déjà vu all over again these days, as the old adage goes. Home
prices have increased by 30% in the last year, major announcements are being
made, and Dubai is promoting its message of tremendous growth and opportunity.
Only every now and then does a smidgeon of self-awareness creep into the
discourse, a recognition that announcing new mega-projects when you never built
the old mega-projects could be, well, tacky. Some developers, on the other
hand, seem to understand.
"It can't just be announcements; it's vital to demonstrate action and
steady progress," Damac Properties managing director Ziad El Chaar told a
reporter recently. "Dubai's global role will be defined in the coming
years as foreign investors monitor the timeliness of these major
projects."
Mr. El Chaar is right, and he speaks from personal experience, given
Damac's history of abandoned and delayed ventures. Damac and Paramount Pictures,
the Hollywood studio, recently announced plans to construct a $1 billion
complex of four towers taller than 250 meters. In reality, the industry will
closely track the project's progress to see how the new Dubai differs from the
old Dubai.
The leaders of Dubai want to give a message that the emirate is on the
mend. But, at the very least, out of sensitivity to the investors burnt in the
last mega-project spree, now could be a good time for a little uncharacteristic
modesty.
Dubai is once again appealing to the business community to invest in the
dream. It could be more difficult to persuade this time.
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